DATE
2023 – PRESENT
CHALLENGE
Plyogenix is (relatively) new Physical Therapy clinic compared to its saturated market of established competitors so Dr. Mitko Dimitrov had a problem of convincing people to choose his services. To add to the struggle, he does not yet accept insurance, which means he has to go after premium clients who can afford his services.
He came to Kai with this problem, and despite working with a Physical Therapy Business Coach and a Google Ads specialist, he had not cracked the issue.
SOLUTION
First we identified his strengths, weaknesses, unique value proposition, and his ideal customers. We used the data to reposition his brand, focusing on a hyper-specific niche in the PT space: sports recovery. This is a strength of Dr. Mitko’s story and a weakness of the local competitors.
We also flipped his other weakness (he handles fulfillment on his own, for now) into a strength (working directly with a Doctor of PT throughout the entire experience) and improved his brand image to cater to a premium audience.
Then, we redesigned the website, focusing on a direct response landing page to complement the Google Ads, as well as brand messaging and SEO for the main sections.
Last, we set the site up with content management capabilities to allow Dr. Mitko to flex his authority with articles and scientific research, with the projection that it’ll further boost his web traffic and conversions.
SERVICES RENDERED
Brand Concept
Brand Strategy
Creative Direction
Visual Identity
Messaging
Photography by Tyler Downey Photo
2023 – PRESENT
CHALLENGE
Plyogenix is (relatively) new Physical Therapy clinic compared to its saturated market of established competitors so Dr. Mitko Dimitrov had a problem of convincing people to choose his services. To add to the struggle, he does not yet accept insurance, which means he has to go after premium clients who can afford his services.
He came to Kai with this problem, and despite working with a Physical Therapy Business Coach and a Google Ads specialist, he had not cracked the issue.
SOLUTION
First we identified his strengths, weaknesses, unique value proposition, and his ideal customers. We used the data to reposition his brand, focusing on a hyper-specific niche in the PT space: sports recovery. This is a strength of Dr. Mitko’s story and a weakness of the local competitors.
We also flipped his other weakness (he handles fulfillment on his own, for now) into a strength (working directly with a Doctor of PT throughout the entire experience) and improved his brand image to cater to a premium audience.
Then, we redesigned the website, focusing on a direct response landing page to complement the Google Ads, as well as brand messaging and SEO for the main sections.
Last, we set the site up with content management capabilities to allow Dr. Mitko to flex his authority with articles and scientific research, with the projection that it’ll further boost his web traffic and conversions.
SERVICES RENDERED
Brand Concept
Brand Strategy
Creative Direction
Visual Identity
Messaging
Photography by Tyler Downey Photo
.webp)
"Kai is helping me with marketing currently: redesigned my website, updated SEO, updated my Google business profile, etc., and as a result of his help, I've hit two record months in terms of revenue!!
- Dr Mitko Dimitrov, Founder and Physical Therapist at Plyogenix
Need a spot?
If you have questions or a project in mind, let's chat!
