AN Interactive Brand Audit FOR Fitness Businesses
Discover your Biggest, Branding Problems
Uncover the surprising reasons you’re losing leads, sales, and members—and how to fix them.
Explore 30 categories—over 90 targeted questions—with a scoring system to see how your business measures up to industry standards, like strategy, visuals, digital reach, and community retention. You’ll walk away with a clear diagnosis on where to focus for the fastest, most profitable fixes.
What our clients say
Founder, CEO
Fit Results
Chicago, USA
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Founder, CEO
Plyogenix
St. Petersburg, USA
Founder, CEO
Revolt Cycling
London, UK
Get the exact framework we used identify marketing problems in these fitness businesses.
BRAND HAS NO ROI, RIGHT?... WRONG.
More Brand Awareness
= Higher Conversions
High awareness brands achieve 2.86x the conversion rate of low awareness brands.
Put simply, the more familiar your brand is to all category buyers, the more efficient your performance advertising becomes.
- “The Awareness Advantage” Report by TikTok + Tracksuit, 2024
PLUS
9 Insights you’ll Discover in this Interactive Brand Audit
And many more! Avoid the mistakes that derail growth, inflate marketing costs, and drain your bottom line.
Frequently Asked Questions
What exactly is the Fitness BUSINESS Brand Audit?
It’s a step-by-step guide that evaluates your gym or studio across multiple brand elements: Strategy, Visual Identity, Digital Experience, and Community Engagement. The goal is to pinpoint what’s helping or hindering your business.
How long does it take to complete?
Most users finish in about 15-20 minutes. You can go faster or slower depending on how in-depth you want to be with your answers. There's an in depth tutorial (1 hr) that goes into deep detail if more clarification is needed.
Is it really free, or are there hidden costs?
It’s completely free. No hidden fees or upsells—just practical insights you can use right away. As soon as you fill out the form, you'll get it in your inbox.
Who should fill out this audit—owners, managers, or marketing staff?
Anyone closely involved in decision-making or brand strategy can benefit. Owners often oversee the process, but managers or marketing staff can also provide valuable input.
Do I need any special tools or software to use this audit?
No. It’s a simple PDF with a points system. You just need a way to read the file—like a smartphone, tablet, or computer.
How will I know if my brand is strong or weak from the results?
Each section is scored. The total score helps you see whether your brand is underperforming, neutral, or strong and well-positioned for growth.
I’m a small gym, is this really for me, or is it better for larger studios?
It’s for any fitness business—big or small. Smaller gyms often find it even more helpful, because a strong brand can help them compete effectively against bigger players.
What if my business is online-focused—can this still help?
Yes. Many of the principles—like clear messaging, cohesive visuals, and community building—apply just as much to online or hybrid models as they do to physical studios. You can skip the sections that evaluate in-person or brick and mortar categories.
Do I have to share my results with you, or can I keep them private?
It’s entirely your choice. You can keep your results private, or if you’d like additional feedback, you can share them during a complimentary follow-up call.
Will this audit show me exactly how to fix my brand issues, or just point them out?
It primarily identifies issues. However, each section includes tips and prompts to help you understand what needs fixing if you can do a little reverse-engineering.
I’m not tech-savvy; is the scoring system complicated?
Not at all. It’s a straightforward points system where you circle or check the option that best fits your situation and then add up your scores.
What happens if I complete it and realize I need more help?
We offer a complimentary follow-up consultation for anyone who completes the audit. It’s a great chance to discuss your scores, clarify any confusion, and explore targeted next steps.
Download your Fitness Business Brand Audit
