While I've always designed and built brands, there was never a deeper, more fulfilling project than branding for my first gym client. Not only was I passionate about the project, but seeing the positive impact the work had on the business and its people was profound.

This, coinciding with my own fitness transformation, gave me the realization:

This was what I was put on earth to do.

So I committed my knowledge of branding and marketing to focus only on solving problems in the fitness industry so that together, we can change lives for the better.