DATE
2023
CHALLENGE
As part of a Masterclass, Level C and Liquid Death tasked our team to develop a disruptive solution addressing the issues surrounding mental health:
1) Ensuring accessibility of services to all individuals, regardless of their background or resources.
2) Combating prevalent stigma associated with seeking mental health treatment.
3) Innovate on methods to improve the effectiveness of available solutions.
SOLUTION
Graveyard Shift, an on demand therapy app that provides after-hours mental health treatment. The core principle enables individuals who can afford therapy to support those who cannot, fostering a community-based approach to mental health care.
With a contrast between the lighthearted visual identity and playful messaging to an otherwise dark subject, the brand’s systems subvert expectations of what mental health treatment is.
SERVICES RENDERED
Brand Concept
Brand Strategy
Visual Identity
Messaging
User Experience
Mobile App
2023
CHALLENGE
As part of a Masterclass, Level C and Liquid Death tasked our team to develop a disruptive solution addressing the issues surrounding mental health:
1) Ensuring accessibility of services to all individuals, regardless of their background or resources.
2) Combating prevalent stigma associated with seeking mental health treatment.
3) Innovate on methods to improve the effectiveness of available solutions.
SOLUTION
Graveyard Shift, an on demand therapy app that provides after-hours mental health treatment. The core principle enables individuals who can afford therapy to support those who cannot, fostering a community-based approach to mental health care.
With a contrast between the lighthearted visual identity and playful messaging to an otherwise dark subject, the brand’s systems subvert expectations of what mental health treatment is.
SERVICES RENDERED
Brand Concept
Brand Strategy
Visual Identity
Messaging
User Experience
Mobile App
"Best MC2 output we've ever had. Period.
- Andy Starr, Executive Sparring Partner at Level C
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